{"id":7207,"date":"2023-10-26T05:58:39","date_gmt":"2023-10-26T03:58:39","guid":{"rendered":"https:\/\/toukiela.com\/google-cherche-activement-a-inserer-differents-types-de-publicites-dans-sa-recherche-ia-generative\/"},"modified":"2023-10-26T05:58:40","modified_gmt":"2023-10-26T03:58:40","slug":"google-cherche-activement-a-inserer-differents-types-de-publicites-dans-sa-recherche-ia-generative","status":"publish","type":"post","link":"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/","title":{"rendered":"Google is actively seeking to insert different types of advertising into its generative AI search."},"content":{"rendered":"<p><em><\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f22e5ca607c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f22e5ca607c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#Google_travaille_sur_de_nouveaux_formats_publicitaires_pour_son_experience_de_recherche_alimentee_par_lIA_generative\" >Google works on new ad formats for its search experience powered by generative AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#Un_format_publicitaire_natif_pour_lexperience_de_recherche_generative_de_Google\" >A native ad format for Google's generative search experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#Confiance_dans_le_passage_de_la_recherche_traditionnelle_a_la_nouvelle_recherche\" >Confidence in the transition from traditional to new research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#La_recherche_alimentee_par_lIA_generative_de_Google\" >Search powered by Google's generative AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#Des_publicites_personnalisees_dans_lexperience_de_recherche_generative\" >Personalized ads in the generative search experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#Des_resultats_sponsorises_dans_les_recherches_dachats\" >Sponsored results in shopping searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#Les_formats_publicitaires_a_venir\" >Upcoming advertising formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#Resultats_financiers_de_Google\" >Google financial results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/toukiela.com\/en\/google-search-actively-inserter-different-types-of-advertising-in-its-ia-generative-search\/#Lessor_des_Shorts_sur_Google\" >The rise of Shorts on Google<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_travaille_sur_de_nouveaux_formats_publicitaires_pour_son_experience_de_recherche_alimentee_par_lIA_generative\"><\/span>Google works on new ad formats for its search experience powered by generative AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On its quarterly earnings call, Google confirmed that it is working on different ad formats for its generative AI-powered search experience. Google had shared some ideas earlier this year, and the mention on the quarterly earnings call may indicate that rollout could come sooner rather than later. This project is particularly important for the company as the majority of its revenue still comes from ads, despite several attempts to diversify revenue streams through Google Cloud, services and other bets, including hardware.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_format_publicitaire_natif_pour_lexperience_de_recherche_generative_de_Google\"><\/span>A native ad format for Google's generative search experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On the Q3 2023 earnings call, Alphabet and Google CEO Sundar Pichai said the company plans to experiment with a native ad format tailored to its Generative Search Experience (GSE) that is \"personalized at every stage of the search journey\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Confiance_dans_le_passage_de_la_recherche_traditionnelle_a_la_nouvelle_recherche\"><\/span>Confidence in the transition from traditional to new research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although it's still early days for his generative AI-based search experience, Pichai also said he feels confident about the transition from traditional to new search.<\/p>\n<p>\"We've always gone through these transitions, whether it's from desktop to mobile, or from mobile to an AI-enhanced experience. And so it's nothing new, and I feel very comfortable that, as we move forward, the strength of our teams - both on the organic side and the ad side - to deliver the right user experience, including ads, will pay off,\" he said on the earnings call.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_recherche_alimentee_par_lIA_generative_de_Google\"><\/span>Search powered by Google's generative AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google introduced its AI-powered search experience at the Google I\/O developer conference in May. The feature was initially available to users in the US, and was extended to users in Japan and India in August.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Des_publicites_personnalisees_dans_lexperience_de_recherche_generative\"><\/span>Personalized ads in the generative search experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The company is already showing ads above (on desktop) and below (on mobile) the SGE results box. But it also showed examples of personalized ads in SGE and how they might appear. For example, if you're looking for a surfing experience in Maui, it could show a personalized ad for a travel experience in SGE with a \"sponsored\" tag.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Des_resultats_sponsorises_dans_les_recherches_dachats\"><\/span>Sponsored results in shopping searches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alternatively, Google may show you sponsored results when you search for an item to buy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_formats_publicitaires_a_venir\"><\/span>Upcoming advertising formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The company did not give details of the formats in its latest earnings call. But commercial director Philipp Schindler said that \"advertisers still have the opportunity to reach potential customers throughout their search journey\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resultats_financiers_de_Google\"><\/span>Google financial results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The company reported sales of $76.69 billion for the third quarter of 2023, representing year-on-year growth of 11%. Advertising accounted for $59.65 billion in revenues, and the Cloud generated $8.41 billion - below analysts' expectations of $8.64 billion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lessor_des_Shorts_sur_Google\"><\/span>The rise of Shorts on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google said that people watch more than 70 billion Shorts a day, up from the 50 billion daily views previously announced in February. In its Q2 2023 results, the company mentioned that more than 2 billion connected people watch Shorts every month. This figure remained unchanged in the latest results. Schindler said the company was making its video ad campaigns available on various formats, including Shorts, from November.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[608],"tags":[],"class_list":["post-7207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-intelligence-artificielle","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/posts\/7207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/comments?post=7207"}],"version-history":[{"count":1,"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/posts\/7207\/revisions"}],"predecessor-version":[{"id":7208,"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/posts\/7207\/revisions\/7208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/media\/7209"}],"wp:attachment":[{"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/media?parent=7207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/categories?post=7207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toukiela.com\/en\/wp-json\/wp\/v2\/tags?post=7207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}